SYNQ workwear crosses the canal

The start of a new year also marks the launch of SYNQ in two new regions: the United Kingdom and Ireland. SYNQ workwear, the newest brand of Sioen Apparel, was launched end of 2023 in Sioen’s home market Belgium and its neighbouring countries. In the year 2025, SYNQ is ready for an additional roll-out across the English Channel. “The British and Irish sales team is excited to get to work with the SYNQ collection. Especially now that the workwear items for women were added to the range, we feel that this brand could be a great match for teams and companies in the UK and Ireland”, states Matthew Wilmot, Managing Director UK & Ireland.

IN SYNQ WORKS WELL

SYNQ, short for “synchronise” is a verb for making things work together. That is what SYNQ workwear does: teaming up with passionate professionals. Offering them a complete range of comfortable work trousers, matching knitwear and items specifically suitable for rain & cold protection. So they can focus on their passion and skills. Without worries.

71 DIFFERENT PRODUCTS, 3 COMPLETE WORKWEAR COLLECTIONS

To be perfectly in sync with the needs of various professionals, industries and companies, SYNQ workwear offers more than 70 different products, presented in 3 collections. Thanks to the compatible designs, coherent colours and corresponding size ranges, the three collections allow for an easy mix & match, enabling professionals, teams and even entire companies to easily assemble the perfect work outfit.

The SYNQ & SCORE collection excels through its broad product range consisting of all ‘core’ workwear items needed to dress up entire teams. The SYNQ & STRETCH collection is all about liberty of movement and sports with additional 4-way stretch Cordura® inserts in key movement areas. Finally, the SYNQ & SAFE collection offers all EN ISO 20471 certified protection you need to be highly visible at work.

NEW BRAND, WELL-KNOWN SIOEN REPUTATION

For the introduction of SYNQ in the two new regions, the brand can obviously count on the long-standing Sioen reputation as the leading company in professional protective solutions. Additionally, the extensive dealer network from Sioen is a great asset in gaining a strong foothold in these markets. “It was always our intention to include these two important Sioen areas in the SYNQ roll-out as well”, explains Bart Vervaecke, CEO of Sioen Apparel. “For practical reasons, we chose to include them in a second phase, making sure that the new brand would be operating on top speed before adding new regions.”

IT'S TIME TO GET IN SYNQ

“To establish the new brand in both regions, the sales teams will be reaching out to our trusted partners, organise events and participate in several fairs and trade shows, including the Health & Safety Event in April and the SHE Show series of events”, explains Matthew Wilmot. The experienced sales team can moreover count on the strong behind-the-scenes support from product development, internal sales, marketing, ....