Ardooie, June 2026 - With the opening of the new Sioen Xperience Center in Ardooie, international textile company Sioen Industries brings together its brands, expertise and innovative solutions in a unique way. Within the 3,000 m² interactive experience space, customers, partners and stakeholders can discover the broad world of Sioen Industries and the group's diverse activities.
A shared zone for workwear and protective clothing
As part of this immersive experience, SYNQ® and Sioen PRO also take centre stage. In their shared workwear and protective clothing zone, visitors can interactively explore the collections, applications and protection solutions offered by both brands. They can examine garments up close, feel the materials and discover the technologies, product development and expertise behind the different solutions.
The interactive setup also highlights how both brands complement each other. While SYNQ® focuses on durable and functional workwear for a wide range of industries, Sioen PRO offers specialised multinorm protective clothing for professionals who are exposed daily to risks such as heat, flames, electric arc flash or chemicals.
“The Xperience Center is much more than a showroom. Within our dedicated zones, we immerse visitors in the worlds of SYNQ® and Sioen PRO,” explains Elyn Vanneste, Marketing & Communications Manager SYNQ® & Sioen PRO. “They can discover our collections, examine garments up close and gain insight into the technologies and expertise behind every product. By presenting both brands together, we also highlight our complementary solutions for workwear and protective clothing.”
More than a showroom
The Xperience Center also demonstrates the connection between the finished products and the expertise of Sioen Industries. Visitors discover how decades of experience in technical textiles, coatings, protective materials and product development form the foundation of the SYNQ® and Sioen PRO collections.
The new experience space will be actively used for customer visits, product presentations, training sessions and partner meetings. In doing so, Sioen Industries aims to bring customers even closer to its brands, solutions and expertise.
Belgian Prime Minister Bart De Wever during the official opening of the new Sioen Xperience Center in Ardooie, where SYNQ® and Sioen PRO also take centre stage within the dedicated workwear and protective clothing zone.
